September 12, 2008 at 4:36 pm · Filed under 聍听
WOMMA执行官Edelman谈起他与Richard在共进早餐时，Richard说BBC已经开始从传统的占统治地位的电视广播领域向互联网转型，希望将来在互联网也占据一席之地。据说，他们在借鉴了《纽约时报》和《卫报》的经验，已经开始着手研究网络世界，并且进行了相应调整和升级。研究结果表明：新闻视频日益普及、新闻报道的内容要求精准到地区、面对过量的电视新闻，人们更倾向于了解到真实的一手新闻等等。
BBC Makes the Shift to the WebIn his latest blog post, consultant and CEO of WOMMA Governing Member Edelman, Richard Edelman, discusses his breakfast with Richard Sambrook, the man tagged to migrate BBC from its television dominance to what BBC hopes will be online dominance. Using the examples of the New York Times and the Guardian, Sambrook explained to Edelman the updates that the BBC has already made, and its observations about the online world. Sambrook points out the ever-increasing popularity of news video, the need for regional-specific content, and the desire from viewers for “raw and direct” video, the antithesis of overproduced television news.
<a href=http://www.edelman.com/speak_up/blog/archives/2008/09/update_on_bbcco.html>http://www.edelman.com/speak_up/blog/archives/2008/09/update_on_bbcco.html</a>
September 12, 2008 at 4:34 pm · Filed under 聍听
如果你的用户中只有0.7%的人说他们讨厌你，你会察觉么？很难吧。但是在Facebook，你可以听到，甚至于那仅仅0.7%的比例转化成了70万Facebook用户的共同“叛逆”。他们实在是讨厌Facebook的新版式，以至于他们独立创建了一个“我讨厌新版Facebook”的群。同理推测，是否也存在一个“我喜欢新版Facebook”的群？
Facebook Loyalists Create a New Facebook GroupIf 0.7% of your customers said they hate you, would you take notice? This is exactly what has occurred on Facebook, however, that percentage translates into 700,000 Facebook users. Why the revolt? Facebook loyalists simply hate the new layout. So much so that they have created a “I Hate the New Facebook” group. This begs the question; is there an “I Love The New Facebook” group?
http://valleywag.com/5047208/700000-facebook-users-join-i-hate-the-new-facebook-group
September 11, 2008 at 4:17 pm · Filed under 随笔
WOMMA会员奥美公关的Rohit Bhargava最近发表文章，着重介绍如何应对博客口碑危机，主要分五个步骤。作者特别指出，其中“速度”至关重要，因为网络负面口碑往往传播得更快。他提供的五个步骤是：1）找到谈论者；2）分析谈论话题；3）如实回应；4）发表你的观点；5）继续监测和回应谈论。
Responding to a Blog Crisis
Rohit Bhargava, of WOMMA member Ogilvy PR, posted about about responding to a blog crisis, and doing in so in only five simple steps. Rohit points out that above all else, speed is critically important, especially with the propensity for negative WOM to go viral. His tips: 1) Identify the participants. 2) Evaluate the conversation. 3) Respond authentically. 4) Publish your point of view. 5) Monitor and respond to the conversation.
http://rohitbhargava.typepad.com/weblog/2008/09/how-to-respond.html
September 11, 2008 at 4:17 pm · Filed under 聍听
Peter Kim汇编整理了数年来关于社会化媒体营销的最全面最详尽的品牌名单。按照字母排序，从A到Z，从绝对伏特加到 Zappos.com（译者注：知名的网上鞋城），作者通过搜集这134个品牌公司的所为来研究他们在社会化媒体领域是如何来做营销的。这是一份任何人都必读的名单，不仅能了解品牌，而且还能从从中深入研究他们是如何与社会化媒体世界产生互动的。现列举一些知名品牌： Adobe公司，可口可乐，戴尔，福特，宜家，肯德基，柯达，国家地理，巴塔哥尼亚，美洲豹，西南航空公司， Whole Foods（译者注：提供天热有机蔬菜和食品的连锁超市）等等。
The Ultimate Social Media Marketing List of Brands
Peter Kim has compiled one of the most extensive and exhaustive social media marketing lists of brands in years. From A to Z, Absolut Vodka to Zappos.com, Kim takes a look at what 134 brands are doing to market themselves in the social media realm. This is a must-read list for anyone looking to learn from brands and gain insight into their interactions with the social media world. Some brands listed include: Adobe, Coca-Cola, Dell, Ford, IKEA, KFC, Kodak, National Geographic, Patagonia, PUMA, Southwest Airlines, Whole Foods, and over 100 more!
http://www.beingpeterkim.com/2008/09/ive-been-thinki.html
September 10, 2008 at 4:07 pm · Filed under 聍听
随着社会化媒体和WEB2.0这些工具不再是管理决策制定的备用方案，WEB2.0正在开始挑战传统的“控制型”管理模式，从而迈向一种更为“合作”的态势和环境。管理者们不再是唯一的智者，web2.0的空间大得多，而且充满了智慧。想玩转web2.0的世界，就需要交谈、倾听、诚信坦率、合作、稳健，并且实时关注最新潮流趋势。
Give It Up for Web 2.0
While social media and Web 2.0 are not a replacement for management decision-making, Web 2.0 is challenging the traditional “controlled” management style towards a more “collaborative” environment. Managers are no longer the only clever people in the room anymore. The room is much bigger and it is speckled with cleverness. To manage in the Web 2.0 world is to converse, to listen, to be honest and upfront, to collaborate, to moderate, and constantly watch out for the trends and patterns.
http://www.cmswire.com/cms/web-20/web-20-is-about-giving-up-some-control-003115.php
September 10, 2008 at 4:06 pm · Filed under 聍听
在web2.0这个现代世界里，在信息流传方面尤其存在着一种潜在危机。最近，一则近6年前在网上发布的关于美国联合航空公司的文章，突然被翻出来说事，结果造成该航空公司股价下降了约75%。这则最初发布于2002年12月10日的文章，已经在当时造成投资者的恐慌，总部设在芝加哥的联合航公不得不再次申请破产。
What is Old is New Again, and Then Old Again
Whoopsie! Highlighting a potential peril about how information travels in the modern world, a nearly 6-year-old article circulating on the Internet as breaking news about United Airlines caused a brief 75% drop in the airline’s stock. The story, originally published Dec. 10, 2002, had investors panicked over the notion that Chicago-based United had again filed for Chapter 11 bankruptcy.
http://redeye.chicagotribune.com/red-090908-united,0,4544404.story
September 9, 2008 at 8:58 pm · Filed under 随笔
是的，不管你相不相信，美国政府实际上已经开始在测试应用情报机构的社交网络系统，这个系统称为A-Space。当下，只有NSA、FBI和CIA在试用这项服务，但终有一天，将覆盖应用到美国的16大情报机构。A-Space预计将被用于反恐部队调兵和一般恐怖活动等信息的共享。
I Spy a Social Network
Yes, believe it or not, the United States government is actually testing an intelligence agency social networking system, called A-Space. Currently only NSA, FBI, and CIA are experimenting with the service, but up to sixteen US intelligence agencies may one day take part. A-Space is slated to be used for sharing information on terrorist troop movements and general terrorist activity.
http://www.bigmouthmedia.com/live/articles/faceless-book-social-networking-for-spies-comes-.asp/5127/
September 9, 2008 at 8:57 pm · Filed under 随笔
Steve Knightley最近在接受采访时，就唱片盗版问题发表了惊人见解，他认为唱片行业，包括他的乐队在很大程度上要依赖于音乐的“分享”。他尤其指出，盗版音乐其实并不妨碍人们成为乐队粉丝，相反，一旦他们知道并喜欢上这个乐队，会去买演唱会的门票或者专辑，这将是很可观的产业链。Steve还说道：“我知道，这种方式用专业术语来表达就是‘病毒营销’，而这是的确是我们赖以生存的。”
Band Leader Says He Depends on Piracy
Steve Knightley, half of the British acoustic duo “Show of Hands” gave an interview to TorrentFreak recently in which he spoke quite extensively about music piracy, the music industry, and how his band depends immensely on music “sharing.” Knightley makes the point that music piracy doesn’t prevent people from being fans, and that most individuals will end up paying for concert tickets and albums, once they know and like a band. “I believe the official term is ‘viral marketing’,” says Steve, “and we depend utterly upon it.”
http://torrentfreak.com/acoustic-band-utterly-depends-on-piracy-080826/
September 3, 2008 at 10:44 am · Filed under 聍听
最近与朋友的交流让我思考社会化媒体作为一项产业和商业应用，它的发展前景如何？我认为社会化媒体的发展前景是光明的，但道路是曲折的。任何一项新技术在前期均会被热炒追捧，但是一旦早期应用新技术的企业没有看到预期利润或生产率提高，这项被追捧的新技术就会休停下来。接下来的一段消停期间，企业会重新发掘技术的现实和长远利益。在这个时候，新技术才开始找到方向成为主流，并逐渐被企业接受成为新的商业模式。同理，社会化媒体的发展也将经历这样的一个过程。
The Future of Social Media: Hope Or Hype?
A recent conversation has me thinking about the future of social media as an industry and a business application. I think the future of social media is bright, but I think we have a hard road a head.The essential logic is that new technologies have an explosion of hype that soon turns to a massive free fall as early-adopting businesses fail to see the promised profits or productivity improvement. Then a period of recuperation occurs where businesses begin to see realistic and long-term benefits from the technology. At that point it begins to find its way to the mainstream and blends to become part of the accepted business approach.
http://www.socialmediaexplorer.com/2008/08/29/the-future-of-social-media-hope-or-hype/
September 1, 2008 at 5:48 pm · Filed under 工作
旅游度假爱好者已经摒弃传统旅游指南印刷品，而是转向互联网去了解资讯。一些网站，如TripAdvisor，网友发表独立评论和意见，效果远远好于传统旅游指南。在网络里，口碑相传和排行榜能提供一手的、最真实的旅游体验，相比较而言，平面印刷品的资讯则显得陈旧和过时了。
Online Travel Tips Trump Traditional Print Guides
World travelers and vacationers alike ditch print and head to the web. Websites such as TripAdvisor, where people leave independent reviews and opinion, have overtaken the more traditional Lonely Planet-style guides. Word of mouth reviews and ratings provide real time, real life experience over stale and dated print publications.
http://www.walesonline.co.uk/news/wales-news/2008/08/29/travellers-internet-tips-proving-a-hotter-destination-than-popular-guidebooks-91466-21629870/
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